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Discovering the nuances in Scandinavian style—and the women who challenge the minimalist stereotype like Emili Sindlev and Jeanette Madsen—only makes it more alluring. Danish brand Ganni has built a cult following with its vibrant prints and colours, and creative director Ditte Reffstrup explained that she wanted to widen the idea of how Scandinavians dress: "I would describe Ganni as a.


Below, some key pieces that epitomise Scandi style. Ganni Calla Printed Silk-Blend Satin Midi Wrap Dress, $486; available at Baum Und Pferdgarten Ruffled Metallic Jacquard Blouse.

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So Scandinavian! 21 Fashion Finds to Help You Nail Scandi Style. By Suzy Forman. January 16, 2023. Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window)

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Cannari-Concept and Rotate, both founded by the collective attached to Birger Christensen, a leading fashion retailer in Copenhagen since 1869, are approaching fashion from a different, more.

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Some of the hottest Scandinavian fashion brands of 2019, like Stine Goya and Ganni, have shown the world that Scandi style can be bold, colourful and gutsy too.

It's true Scandinavian girls are impeccably stylish. See our street style photos from Stockholm

For some time, Scandi style was stuck in a minimal echo chamber, known for tonal hues and head-to-toe black. Brands like GANNI and Stine Goya have refreshed the color palette with welcoming bold and bright additions. This is Scandi 2.0.

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Nevertheless, classic Scandi minimalism is still admired globally, even more so in an era where Succession's Shiv Roy-approved quiet luxury dominates as fashion's favourite look.

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What Is Scandinavian Style? Before you can embody the Nordic aesthetic, you have to understand the basics of Scandinavian style. When asked to describe it, Oslo native fashion influencer Nnenna Echem tells a tale of two styles: chic minimalism and unencumbered maximalism.

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Scandi-chic style is evolving. Copenhagen Fashion Week designers tell us what it looks like now.. "There is a relaxed and effortless approach to fashion that I believe makes Danish style.

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Scandi style has long been associated with chic minimalism - think: tailored separates, oversized shirting and knitwear in neutral tones. But with eclectic dressing being all the rage on the streets during Copenhagen Fashion Week this season, it's clear that this idea of Nordic fashion no longer holds true.

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Wallin Birkrem adds that, of late, people prefer chunky hiking boots, utility jackets, yoga pants, and sweatpants. To add to that, Karin Söderlind, CEO and founder of House of Dagmar, is noticing soft suiting, like a knitted hoodie and pants, or a nice cotton hoodie and trouser. House of Dagmar. Jam Hoodie. $249.

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Everywhere I looked, I saw an outfit or subtle beauty look I wanted to re-create. In all three cities, I spotted dozens of New Balance sneakers, breezy linen pieces, and salon-worthy blowouts. Below, I did my best to sum up every fashion and beauty moment I saw in a 30-product edit, and the result is what I'm calling the "Scandi style starter.

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"Scandi fashion is so many things at once, but Danish style in particular is driven by gut instinct. It's really about feeling good, pairing comfort and practicality with self-expression and.

It's true Scandinavian girls are impeccably stylish. See our street style photos from Stockh

The Scandi style set knows a thing or two about layering, so when you're trying to decide what to wear for those chilly spring days, you'll want to turn to the experts. Don't be afraid to layer lightweight outwear (e.g., a trench coat over a denim jacket, tank top, and jeans), as it's a simple way to look cool without being cold.

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These days, though, the Scandi style is increasingly whimsical, bold, and fun. "I think it started out as very minimalistic. The uniform would be black, white and beige - black bag, beige.